Prudential: I want it now

Our brains are hard-wired to crave instant gratification. When we buy those shoes we want, it triggers our pleasure sensors. But when we decide to save our money, it doesn't -- even though we know it's what's best for us. The more we understand these feelings, the more we'll be able to control them and start planning for the things we really need (and no, we don't mean those jeans).